The diet industry in the US has a $61 billion dollar a year income but has a failure rate of 98% (meaning 98% of those who diet, regain all their weight). One of the main reasons for this failure is that they focus only on losing the body fat. But body fat is not the problem: it is the consequence. Excess body fat is the natural consequence of eating more food than the body needs.
Eating food only when we are hungry, is how we were born to eat. When we eat for reasons other than hunger (boredom, stress, celebration, anger, loneliness etc) the body’s response is to store that excess energy away as fat. Eating without a physical need for food is known as emotional or dysfunctional eating.
At Vivify, we focus on helping you to recognize and resolve any unwanted habits with food and emotional eating. We focus on the problem rather than the physical outcome of the behavior, so that you don’t become one of the diet industry’s statistics.
Once true hunger can be differentiated from habitual use of and emotional desire for food, then the hCG hormonal therapy can be applied. The protocol can provide weight loss as well as hormonal healing for the damage created from past dieting and overeating. This combination of the hCG protocol and emotional work allows the client to heal both physically and emotionally for long lasting weight loss.